Technical SEO for higher website performance

Q: Can you handle technical SEO on a complex or non-standard website?

Yes. I work with smaller websites, large e-commerce stores and projects built on JavaScript or on a custom solution. What matters to me is not the platform itself but how the website actually works for users and for search engines.

Q: Do we need our own developer?

It depends on the type of fix. Changes that the website administration or the CMS allows I can make directly, if we agree on it. If a change in the code is needed, I prepare a specific ticket for your developer or supplier and then check that it was deployed correctly.

Q: What if we do not have a staging or test environment?

That is not automatically an obstacle. Depending on the type of change I decide what can be verified safely in production and where testing without staging would create unnecessary risk. For major changes I recommend the safest procedure before the implementation.

Q: Can you take over the communication with our developers?

Yes. I handle technical SEO directly with the people who implement the changes. I explain the problem, prepare the ticket, answer technical questions and make sure the original SEO intent is not lost during delivery. You do not have to act as a go-between for SEO and development.

Q: What if more technical problems appear during the review?

With technical SEO that is common. One error can be only the consequence of another problem, or it can repeat across several templates. I assess new findings by their severity and tell you what is worth solving right away and what can wait. I do not extend the scope of the work without agreeing it first.

Q: How will we know the technical problems were really solved?

It is not enough for me that a developer marked the task as done. I test the changes again on the website, in crawls, in Google Search Console and, when needed, in other tools. If the problem still shows, I do not consider the fix finished.

Q: Is technical SEO a one-off or a long-term cooperation?

Both are possible. For a specific problem the cooperation can end once it is solved and verified. On more complex websites I continue over time until the important technical findings and their implementation are resolved. We always confirm the scope and the price in advance.

When important pages disappear from search, indexing stops working or something breaks after a release, I find the cause and propose a specific solution. I prepare the specifications for the developers, test the changes and verify that the website works correctly after them.

Discuss a technical problem How it works

Why it does not pay to underestimate technical SEO

Technical errors can push important pages out of search within moments and cost you traffic, orders, revenue or contracts. That is why I look for their causes, propose the fixes and check that they were deployed correctly.

I find the real causes of the problems

I run a crawl, go through indexing, Google Search Console, analytics and the technical setup of the website, and find out which errors genuinely limit SEO.

I decide what is worth fixing first

I separate the fundamental problems from technical noise. Your team then starts with the errors that can cost the most traffic, money or time.

I prepare specific tickets for developers

I turn the problems into clear tickets with a description, a solution and a way to check it. Where the CMS allows it, I make some of the changes myself.

I test the deployment and verify the fixes

After deployment I test the change again in crawls, in Google Search Console and in other tools. The work is done only when the fixes are genuinely verified.

Price of technical SEO: Custom pricing I set the price according to the size of the website, the scope of the review, the technical findings and the cooperation needed with development.
Form of cooperation: One-off or ongoing I can deliver the technical analysis alone, or continue with your team until the findings are resolved and verified.
Typical time for the analysis: Within 14 days For focused diagnostics of a specific problem usually within 7 calendar days from the handover of the required access.
Delivery and verification: Up to verified fixes I prepare the tickets, talk to the developers, test the deployment and verify the changes in crawls, in Google Search Console and in other tools.

I set the final scope and price individually after an initial technical review.

Where technical SEO fails most often

Technical errors often hide deep in the structure of the website and are not visible at first sight. I review everything that can stop search engines from crawling the website, understanding it and showing it in the results.

Crawling and indexing

I check robots.txt, sitemaps, canonicals, status codes and other settings that decide which pages reach search. When the usual data is not enough, I also work with server logs to see how search engines really crawl the website.

JavaScript and rendering

I verify whether search engines really see the content, the links and the elements a user sees in the browser. On modern websites this is a frequent source of problems.

Structure and architecture of the website

I review the hierarchy, the depth of pages and internal linking, so that important parts of the website are not hidden too deep or cut off completely.

Filters, facets and pagination

I check whether filtering and parameter URLs create thousands of useless pages, or block combinations that have commercial value for SEO.

Technical signals for search engines

I review metadata, canonicals, hreflang, structured data, status codes and Core Web Vitals. Not in isolation, but as one system.

Readiness for AI search

I check whether the website is technically readable not only for classic search engines but also for the new AI systems. I deal with the availability of content, structured data, internal linking and other elements that help machines understand correctly what the website offers.

I take over the technical SEO of your website

You do not have to forward emails between me and the developers and explain technical requirements. I join the way of working you already use and, where the website allows it, I make part of the changes directly.

I work directly in your CMS

If the system allows it, I set up technical SEO myself. Typically in WordPress, Rank Math, Yoast or the administration of an e-commerce platform. Development then only handles what genuinely requires a change in the code.

I create tickets where your developers work

I prepare technical specifications in your Jira, Asana, ClickUp or another system. Developers get the context they need, the required behaviour and the way to check it.

I talk to the developers directly

I resolve technical questions straight with the people who implement the changes. The client does not have to act as a go-between for SEO and development and risk that part of the specification is lost on the way.

You know what is done and what is left

I report the state of the fixes, new findings and open technical problems as the work goes on. For a one-off project you get a clear conclusion, and in a long-term cooperation I continue as long as the website has technical issues worth solving.

I talk to developers so that SEO actually reaches production.

I turn technical problems into clear specifications, answer developers' questions and make sure the original SEO intent is not lost during implementation. After deployment I test the changes again and verify that they work correctly.

When will technical SEO help you most?

If technical problems are holding back the performance of the website, I find their causes and propose a solution. When it is not clear where the problem comes from, we start with a detailed SEO audit. When you change the platform, the domain or the URL structure, the right step is website migration oversight.

I do not consider a technical fix finished at the moment a developer deploys it. It is finished when I have tested it and verified that it really works.

You need technical SEO when

Important pages are crawled poorly or drop out of the index. How filter URLs cause this is covered in my article on faceted navigation SEO.
JavaScript, templates or platform logic stop search engines from loading the content correctly.
Developers need clear technical specifications instead of general SEO recommendations.
Organic traffic falls after a release or the same technical errors keep coming back.

A different SEO service fits better when

Not sure where exactly the problems come from? Start with a detailed SEO audit.
Changing the platform, the domain or the URL structure? You need website migration oversight.
The technology works but you lack a direction for further growth? SEO strategy is the better fit.
Need the team to handle technical SEO better in-house? Training or mentoring will help.

I will help you raise the performance of your website

Send me a link to your website and briefly describe what is not working as expected. In a free one-hour consultation we will go through the possible technical causes and I will tell you what is worth solving first, so the website does not lose traffic, revenue or contracts for no reason.

Discuss a technical problem

Frequently asked questions about technical SEO

Practical answers before you involve developers or hand over technical access.

Can you handle technical SEO on a complex or non-standard website?

Do we need our own developer?

What if we do not have a staging or test environment?

Can you take over the communication with our developers?

What if more technical problems appear during the review?

How will we know the technical problems were really solved?

Is technical SEO a one-off or a long-term cooperation?