Competitor backlink analysis that shows which links work
Your competitors may be gaining links from websites you do not know about yet. I compare their backlink profile with yours and find out where they get the relevant links you are missing and which of them you can realistically gain too. The result is a specific list of opportunities for further link building.
From the competitor links I pick the best opportunities for your website
Not every competitor link is worth following. I choose the ones that are relevant for your website, make commercial sense and have a realistic route to being gained.
A comparison of your backlink profile with the competition
I compare where you get your links and where your competitors get theirs. I show the differences, the repeating sources and the places where the competition has a lead. Then I prepare the suitable opportunities.
I find the opportunities you are missing
I find the specific websites and pages that link to the competition but not to you yet. I assess every opportunity by its relevance and by whether it makes sense to go after a similar link.
I find out how the competition gains its links
I find out whether digital PR, expert content, original data, partnerships, directories or other sources work for the competition. That way you will not only see the links but also the way they come about.
I prepare a list for further link building
I order the selected opportunities by their importance and by how realistic they are to gain. You get a specific list you can start acquiring links from, on your own or with an external partner.
I decide what can be used for your website or store
The goal is not to copy the competition link by link. I pick the approaches that can be used in your case as well, and separate them from those that are specific to another brand or not worth following.
I focus the analysis on the competitors that matter to you
First I decide who it genuinely makes sense to compare your website with. It is not only about the companies you consider your commercial competition. I also focus on the websites that compete with you in search and gain links from relevant sources.
- Price of the service
- from 410 €The price follows the market, the number of competitors and the size of the backlink profiles I will be comparing.
- Scope of the analysis
- Competitors and link opportunities relevant to your websiteI focus the selection on the websites that genuinely compete with you in search and can show usable link sources.
- Deliverable
- A list of specific opportunities for further link buildingYou will see where the competition gains its links, which opportunities you are missing and which ones are worth focusing on.
- Delivery
- Within 14 daysThe period runs from the handover of the required access. Express delivery is available for an additional fee.
The analysis is a one-off. Acquiring the links can follow on from it separately.
What do I analyse at the competition?
Real competitors in search
I find out which websites compete with you for the important topics and positions in the search results.
Referring domains you are missing
I find the relevant websites that link to your competitors but not to your website yet.
Content that attracts links
I show which articles, studies, tools or other formats naturally earn the competition its backlinks.
How the competition gains its links
I look for repeating patterns and ways of acquiring links. That way we find out what can be used in your link building as well.
Where the competitor links point
I review which products, categories or content pages the competition supports with links most often.
Relevance and the chance of gaining it
I assess every opportunity by its topical fit, by the quality of the source and by the realistic chance of gaining a similar link.
Your competitive advantages
I also take into account the sources and the content that already work for you and that the competition cannot simply imitate.
Priorities for further link building
I order the opportunities by their potential, by how demanding they are to gain and by their importance for your website.
How the analysis works
1. I decide who is worth following
A commercial rival does not have to be the strongest opponent in Google. That is why I choose the websites we can genuinely learn something about your market from.
2. I look for the common denominator
I am interested in why certain websites gain mentions repeatedly. It can be the brand, useful content, original research, a partnership or well handled PR.
3. I separate inspiration from a dead end
The fact that a competitor gained a link somewhere does not mean you need it too. I remove the sources that are unrealistic, accidental or of no value for your business.
4. I translate the findings into specific moves
At the end you will know where to approach publishers, where to create better content and where not to waste time.
Not every competitor link is worth following
What works for one website does not have to work for another. It depends on the topic, the audience, the brand and the page you want to strengthen. That is why I do not look for ways to copy the competition, but for where its lead is worth using and where you would only be investing time and money for nothing.
When will a competitor analysis help you most?
I recommend the analysis at the moment you do not want to build link building on guesses. It shows where the competition gains its lead, which sources it uses and where room opens up for your website.
The analysis shows where it makes sense to look for links. You win them, though, by what you can offer.
A competitor analysis makes sense when
- You are preparing link building and want to know where to point the effort.
- You are entering a new market and need to understand the local link environment.
- The competition has a markedly stronger backlink profile than you.
- You are looking for specific websites worth approaching.
- You want to find out what content earns the competition its links.
A different service fits better when
- You are dealing with problematic links, a manual action or an older disavow. Choose a backlink audit.
- You want to start gaining new links right away. Choose link building.
- You do not know whether backlinks are a real weakness of the website. Start with a broader SEO strategy.
Find out where it makes sense to gain further links
I compare your website with the competition and pick the opportunities worth further work. You will see which sources you are missing, where the competition has a lead and what to focus on first in link building.
Discuss a competitor analysisQuestions about competitor backlink analysis
Direct answers before you start investing in acquiring links.