Keyword Analysis for mapping search demand
Keyword analysis is not just a list of phrases and search volumes. It shows what people really search for, with what intent, and which topics hold the most potential for your website. I split the queries into logical groups and assign them to specific pages. The result is a practical map for SEO, content and site structure.
What do you actually get from a keyword analysis?
Every relevant query gets its place and context. I clean the keywords, group them by what people really search for, and connect them to specific pages. The result is not just a dataset but a basis you can use to plan SEO, content and further development of the website.
A clean keyword set
You get clear data without duplicates, irrelevant queries and unnecessary noise. Only keywords that genuinely matter for your website and your business.
Grouping by topic and intent
I group keywords by what people search for and what answer they expect. That shows you which queries belong on one page and which need their own content.
Mapping to specific pages
I connect every important group to a specific page on your website. I also decide where the current page only needs adjusting and where it makes sense to create a new one.
Priorities and SEO opportunities
Not every keyword deserves the same attention. I weigh search volume, relevance, competition and business potential, and decide what is worth doing first.
A clear recommendation of next steps
You are not left with a spreadsheet full of data. You get a concrete recommendation of what to handle first, and in the handover session we go through how to keep working with the analysis.
The price reflects website size, markets and analysis depth
- Websites
- from 620 €For company and content websites. The scope of the analysis follows the size of the website and the number of services, topics and target markets.
- E-commerce stores
- from 820 €For e-commerce sites where search demand has to be split correctly across categories, products, filters and content topics.
- Very large e-commerce sites
- Custom pricingFor extensive e-commerce sites I set the price according to the number of categories, products, markets and the overall complexity of the analysis.
- Scope of the analysis
- Confirmed before we startBefore I start, I go through the website and confirm the exact scope, price and deadline. No later surprises.
- Delivery
- Normally within 14 calendar daysAfter all inputs are received and the order is confirmed. Large and multilingual projects are priced individually.
The prices above are indicative and depend on the scope of the analysis.
What I look at during the analysis
I do not rely on a single tool or on search volume alone. I combine data from Marketing Miner, Search Console, Collabim, Google Ads, search suggestions, Ahrefs and other sources according to the market and the type of website. I compare the data with how the website actually performs and with what matters for your business.
Customer language
I look for the terms people actually use when they search for your products, services or a solution to their problem.
Search volume and trends
I follow search volume, seasonality and how demand develops. Not as absolute truth, but as one of the inputs for a decision.
Search intent
I distinguish what a person wants to find, learn or buy, and which type of page answers their query best.
Current website performance
I check which queries the website already gets visibility for and where it has real room to move up.
Competitors and coverage gaps
I compare the website with its organic competitors and look for topics and queries that competitors cover better or that you are missing.
Topics and connections
I connect synonyms, related terms, entities and long-tail queries into topics that make sense to handle together.
Business potential
The highest search volume does not have to mean the biggest opportunity. I take into account relevance for your business, competition and the potential value of the traffic.
Cannibalization risk
I reveal pages and query groups that compete with each other in search, and decide when it is better to adjust, merge or split the content.
How the analysis works
1. Understanding your business
First I need to understand your business, your customers, your offer and your goals. That way I am not just looking for keywords, but for topics that genuinely matter for the website.
2. Collecting relevant data
I gather queries from search engines, your own data, competitors and other relevant sources. I choose the combination according to the type of website, the market and the industry.
3. Cleaning, grouping, interpretation
I remove irrelevant queries and duplicates, unify variants and group keywords by topic and search intent. This is where raw data starts to become a usable analysis.
4. Mapping, priorities and handover
I connect query groups to specific pages and decide what to create, adjust or merge. We go through the output together, so you know exactly where to start and what to handle next.
Tools will find keywords. They will not decide your SEO strategy.
I do not want to just hand you a spreadsheet and leave you wondering what to do with it. I will help you turn the results into a concrete SEO strategy for your website, your industry and your business goals. Together we decide what makes sense to handle first, where the real potential is and where you do not need to invest energy at all. I am a partner in the decision, not just a supplier of an analysis.
When a keyword analysis makes sense
A keyword analysis has the most value when you need to decide what your website should cover and what to prioritize in SEO. It typically matters when building or redesigning a website, when preparing keywords for PPC advertising, when expanding your offer, when entering a new market, or when organic traffic is not growing as expected.
It is not just about the number of keywords. It is about knowing where it makes sense to invest time and budget.
A keyword analysis is a good fit when
- You are building a new website or significantly changing its structure.
- You are adding services, products or whole categories.
- You are entering a new market and need to understand local demand.
- Organic traffic has stalled and you do not know where to look for further potential.
- You want to build a long-term content plan and set its priorities.
A different step is a better fit when
- You already have the analysis and want to find out what you do not cover compared to competitors. Choose content gap analysis.
- You know which topics you want to target, but you need to turn them into a site structure and content. Choose SEO content.
- The problem is technical in nature. Choose a technical SEO audit.
Build on real demand, not on internal assumptions
I will find out what your customers search for, where your biggest opportunities are and what to focus SEO on. You get an analysis you can build a successful website on.
Request a keyword analysisFrequently asked questions about keyword analysis
Direct answers on what you get, how you will use the analysis and what it costs.