Jan Oberpfalzer
I have been doing SEO professionally for over ten years. I have been through agencies, through leading SEO teams and through my own consulting practice. Today I connect SEO, data, automation and AI search so that I can work on a website and its visibility as one whole.
I came to SEO through building websites
I started building websites long before SEO became my main profession. I first came across SEO 16 years ago, while building websites.
Because of that experience with websites, I do not see SEO as a separate discipline. I care about how the website works technically, about its structure, content, UX, data and about how all those parts together shape organic visibility.
During my career I went through agencies and spent 5 years as Head of SEO, where I led SEO teams and worked on projects of different sizes and industries. Today I work as an independent SEO consultant and at the same time cooperate with leading Czech and Slovak agencies.
- 10
- years in professional SEO
- 16
- years of experience with SEO
- 21
- years of experience with websites and design
- Dozens
- of websites and e-shops designed
I am an active part of the SEO community, I speak and share my experience
I go to SEO and AI events regularly. Not only for the news, but mainly for the people in the field who deal with similar problems, test different approaches and move the way we think about SEO forward.
The community is where I test my opinions, compare experience and look for better solutions for practice. When it makes sense to take an active part, I speak, run training and share experience from my own work.
My work is visible beyond client projects
I speak, discuss and share experience in the SEO community. Here you will find talks, podcasts, event reports and other public output where my work and experience appear.
The SEO community does not end at the monitor
I regularly attend SEO and AI conferences, meetups and community events in the Czech Republic and abroad. The greatest value for me is in the conversations with people from the field, in sharing experience, comparing approaches and getting new views on the problems we deal with every day.
Talks, SEO conferences and the next stop.
Selected SEO and AI events where I have spoken, joined consultations or attended as a participant.
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Slovakia
Prešporské SEO Pivo, Bratislava
Speaker at a community SEO event organized by Teapot.
About the event -
Czech Republic
SEOloger #81, Prague
Speaker on using AI before selling SEO and on practical workflows in ChatGPT.
Official SEOloger page -
Vietnam
SEO Mastery Summit, Saigon
Conference attendee. In the mastermind program I consulted on the projects of a six-member group.
Official conference website -
Thailand
Next stop, Chiang Mai SEO Conference
Planned attendance from 9 to 13 November 2026 in Chiang Mai, Thailand.
Official conference website
I combine experience with AI data, testing and automation.
SEO changes fast, so relying only on the experience of past years is not enough. I follow how the field develops, test new approaches and build my own tools that help me analyze larger volumes of data and find connections faster.
A wider view of the website
I do not treat SEO in isolation. I take into account how the website works technically, the content, UX, data and business goals.
Data and automation
I use Python, APIs, AI agents and my own workflows where manual work makes no sense or slows the analysis down unnecessarily.
Recommendations you can implement
The output has to be possible to put into practice. That is why I adapt recommendations to the technology of the website, to the team and to what the company can do.
When SEO stands still, I look for the reason.
I look at the data, at how the website works technically and at the wider context. You get a clear view of what is blocking further progress and where it makes sense to start. Which of my SEO services fits that start depends on what the data shows.
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