SEO training and mentoring tailored to your project
There is no universal syllabus waiting for you and no training put together from general rules of thumb. I prepare the content according to what you want to cover, what experience you have and where you need to move forward in SEO.
I do not sell a universal programme. I build the training around you
I do not sell a ready-made course with a fixed syllabus. You tell me what you want to cover, I find out your experience and I prepare the training or the mentoring accordingly.
We cover what you need
We choose the topics according to what interests you and what you need to solve. No fixed syllabus and no topics that bring you nothing.
Built on your experience
I explain SEO one way to a beginner, another way to an in-house team and another way to specialists from an agency. We will not waste time on what you already know.
SEO on your own projects
Only as much theory as you need to understand how things connect. Then we go into practice, over specific websites, data, tools and the problems you really deal with in your work.
Experience from practice
I have been doing SEO for 10 years. I will pass on not only the procedures that have proved themselves to me in practice, but also the experience of what often takes time and does not bring matching results.
Know-how for the work ahead
The goal is not just to sit through a training session. I want you to take away procedures and experience you can come back to when making further SEO decisions.
- Tailored SEO training
- from 620 € I prepare the content according to what you want to cover, what experience you have and where you need to move forward in SEO. No universal syllabus for everyone.
- Scope of the training
- 8 hours We can spend the time on one topic in depth or on a combination of areas that matter to you. We agree the exact content in advance.
- SEO mentoring
- from 620 € / month We work through specific SEO tasks, problems and decisions from your practice as they come. The minimum scope of the mentoring is 10 hours a month.
- One-off SEO consultation
- 60 €/hour For a specific question, problem or situation you want to talk through without training or long-term mentoring.
- How we start
- First I find out what you need We go through your goals, topics and current experience in an online meeting, on the phone or by email. Based on that I recommend a suitable format and prepare the content.
We put the training together according to what you need to solve
We do not have to go through SEO from A to Z. We choose the topics that matter to you and I adapt their depth to your experience, to your project and to what you want to be better at.
Technical SEO
We will look at how to uncover problems with crawling and indexing, how to work with robots.txt, sitemaps, canonicals, status codes or JavaScript. I will teach you not only to find technical errors but also to verify their cause and propose a specific solution.
SEO strategy
I will teach you to look at SEO as a whole and to turn analyses into specific work. We will look at how to work with the competition, how to look for room to grow, how to plan the next steps and how to tell which SEO activities are worth the time and which you can safely leave out.
Keywords and content
We will look at how to do a keyword analysis, how to work with search intent and how to find content opportunities. I will teach you to turn the data into the structure of the website, into landing page proposals, into briefs for copywriters, into the optimization of existing content and into internal linking.
SEO data and tools
I will teach you to work with Google Search Console, GA4, Ahrefs, Screaming Frog or the tools you use yourselves. On real data we will look at where to search for problems and opportunities, how to verify a hypothesis and what the individual metrics can really tell you.
AI Search optimization
We will look at where AI already saves real work in SEO today and where I would be careful instead. We can go through working with ChatGPT, AI Overviews, search through LLMs, tracking brand visibility and specific uses of AI in analysis, in writing briefs or in working with content.
Specifications and implementation review
I show how to write acceptance criteria, hand work over and verify what was done.
How tailored SEO training works
First we clarify what you want to cover. Then I prepare the content and we go into the training itself. Without unnecessary administration around it.
1. You tell me what you need
You describe who I should train, what you want to go through and what you struggle with most often in SEO. An email, a phone call or a short online meeting is enough.
2. I find out your experience
I need to know what you already know and how you work with SEO. That way we will not start too far back, nor skip the things you need to understand first.
3. I prepare the training
From the agreed topics I put together the content and prepare the examples, the demonstrations and the practical part. You will know in advance what we are going to cover.
4. We work through your questions
We do not run a presentation with no room to step aside. You ask, we discuss and, when needed, we stop at the topics that interest you or that relate to your project.
5. You take the materials away
After the training the materials stay with you and you can come back to them. If we agree on a recording, you will have that available as well.
I show SEO the way it works in real practice.
I do not hand out procedures from a presentation. I bring experience from real websites and from working with developers, copywriters, marketing teams and company leadership. I will show you what has proved itself to me in SEO, where mistakes happen most often and what I would not spend time on.
When SEO training or mentoring makes sense
Training fits when you want to move forward in specific SEO topics or widen the knowledge of the whole team. Mentoring is better at the moment you want to consult on your SEO as you go, learn on your own work and have an experienced person at hand when you are not sure what to do.
I want you to take specific procedures, real experience and a way of thinking about SEO away from the training, something you can use in your own work straight away.
Training or mentoring fits when
- You want to widen your own SEO knowledge or that of the whole team.
- You need to go deeper into specific SEO topics.
- You want to try the new procedures on your own work and projects right away.
- You are dealing with more complex SEO situations and an experienced outside view would help.
A different service will be better when
- You first need to find out what is stopping your website from growing. Start with an SEO audit.
- You do not have the time or the capacity to handle SEO yourselves. SEO management will fit better.
- You lack a clear direction and do not know what to build SEO on. Start with an SEO strategy.
- You are dealing with a specific technical problem on the website. Technical SEO will fit better.
Write to me about where you want to move forward in SEO
Write to me about what you want to learn, what you are not sure about or what you need to handle better in practice. Based on your experience and your needs I will propose the content, the format and the scope of the training or the mentoring.
Plan a training sessionQuestions about training and mentoring
Practical answers about SEO training or mentoring before a date is agreed.