I find what holds your website back and decide what to fix first.
First I find out why the website is losing performance. I rank the problems by impact and effort, prepare concrete briefs and keep checking the results after release.
I do not hand over another set of SEO recommendations. I help you implement them.
First I find out what is really happening on the website and why. Then I decide what is most worth solving, prepare concrete next steps and verify the results after release.
Depending on the situation we can start with an SEO audit, an SEO strategy or a specific problem you need to solve.
I do not treat SEO in isolation. Data, the technical limits of the website, content, UX and marketing strategy all feed into the decision.
- What is not working?We find the real problem.
- Why is it happening?I look at the data and the context.
- What is worth solving first?We separate what matters from noise.
- What exactly will we change?Your team gets a clear brief.
- Did it help?We verify the change after release.
How I decide what comes next
Once we know where the problem is, I decide what is most worth solving now, what can wait and what the implementation will require.
I clarify the goals
First I clarify what we need to achieve, what limits us and what we will base our decisions on.
I gather the data we need
I connect data from crawling, indexation, search, analytics, backlinks or AI visibility, depending on what we are solving.
I set the priorities
I rank the problems by impact, urgency, effort and dependencies. It is clear what to solve now and what can wait.
I prepare concrete briefs
I turn the priorities into concrete tasks for development, content or another team, including the context and how we will recognize a correct release.
I watch over the implementation
During implementation I check that the solution is not drifting in another direction and that new problems are not appearing.
I verify the result
After release I check the changes in the data and decide the next move based on the result.
What actually lands on your desk
Concrete outputs your team can work with right away and against which the results can be verified.
A basis for the decision
What we are solving, why we are solving it, which data we build on and what we will decide by.
An overview of the findings
Problems and opportunities tied to specific data and to the impact on your business.
A prioritized plan
What to solve now, what next and what can wait, ordered by impact, effort and dependencies.
Concrete briefs for your team
Tasks prepared for development, content or another team, including context and acceptance criteria.
Release verification
What was actually released, whether the change works correctly and what the data shows.
The next move
What continues, what we no longer need to solve and what should be reassessed later.
Automation helps process the data. I make the decisions.
Automation removes manual work
- Connects data from search, analytics, crawling, backlinks and competitors
- Checks the same signals repeatedly and flags what changed
- Helps compare larger volumes of data faster and find the connections
The decisions stay with me
- I judge which finding has a real impact on your website
- I verify whether the data is a strong enough basis for a change
- I decide what is worth solving, in what order and in what way
You work directly with me
I am SEO consultant Jan Oberpfalzer and I work directly with your team. I join the planning when it is needed, go through the briefs with your developers or content team and check during implementation that the solution is heading the right way.
I adapt the outputs to the way you work. That can be a short summary for management, concrete briefs in tickets or a working session with the team.
- We agree what will be doneWe turn the priorities into a concrete plan. It is clear what is being solved, who does it and what depends on what.
- I stay through the implementationI check progress as it goes and work through the problems that come up during implementation together with your team.
- I verify the results and propose the next stepsAfter release I check that the change works correctly, what the data shows and what is worth solving next.
The tools I use
I choose the tools according to the problem, the available data and the type of your website. I use them to collect and analyze data, measure performance, connect sources and verify findings.
- Search Console
- Google Analytics 4
- BigQuery
- Tag Manager
- Semrush
- Google Cloud
- Claude
- Claude Code
- OpenAI
- Codex
- Gemini
- Perplexity
- Anthropic
- Bing
- Google
- Docker
- PowerShell
When does it make sense to contact me?
Not sure what is holding your website back? I will take a look.
To start I only need a link to your website and a short description of the situation. I will go through your website and tell you which first step makes sense.
Send me your website