SEO blog
Articles on SEO, AI, changes in search and online marketing
I write about SEO, AI SEO, automation, news in search, AI models and other topics from everyday SEO practice.
Browse articles by topic
Technical SEO
Faceted navigation: which filters should you let Google index?
Technical SEO
Crawl budget waste: does it affect your site at all?
Technical SEO
Redirect map: how to verify your redirects work after a migration
AI Search
LLM visibility: how to find out whether ChatGPT recommends you
E-commerce
Ecommerce internal linking that survives catalog changes
Automation
Search Console BigQuery export: keeping your data past 16 months
What I write about
SEO keeps changing. Search engines adjust the way they crawl, evaluate and display websites, AI enters the game, and at the same time we keep dealing with the same basics, the technical state of the website, content, data or the right architecture. Those are the topics I write about.
I focus on the things that have a real impact on how visible websites are in search. From technical SEO and e-shops through migrations to automation, AI SEO and new ways of searching.
- Technical SEO Crawling, indexation, rendering, speed, duplicates and technical errors on websites.
- SEO for websites and e-shops SEO audits, technical problems, content, website structure and further optimization.
- Migrations and website changes Redirects, URL changes, new websites and protecting organic traffic during release.
- AI, automation and data AI search, LLMs, automating SEO work, analytics and working with data.