Faceted navigation: which filters should you let Google index?
A data-backed framework for deciding which online store filter URLs to index, which to noindex and which to block, including how to verify the result after deployment.
Technical SEO
Great content has little chance to perform if Google cannot reliably discover, crawl and index it. This is where I write about crawl budget, indexation, internal linking, migration redirects and other technical barriers to organic growth. Not just what to fix, but how to find the problem, measure its impact and decide what deserves attention first.
Crawl budget waste: does it affect your site at all?
Home Blog Crawl budget waste Technical SEO Jun 24, 2026·11 min read Crawl budget waste: does it affect your site
Redirect map: how to verify your redirects work after a migration
Home Blog Redirect maps for migrations Technical SEO Jun 10, 2026·9 min read Redirect map: how to verify your redirects